Leadership Team

Ashleigh Community

Leadership Team

Roy Soaika

Roy Soaika

Chief Executive officer

Hi my name is Roy,

I have more than twenty years of experience in the not-for-profit sector including ten years in aged care and retirement living in various executive roles.

I am a Certified Practising Accountant (CPA) and hold postgraduate qualifications in Business Administration (MBA), and Commerce (MCom).

Originally I’m from the Solomon Islands. I migrated to Australia in 1998 to study at Avondale University near Newcastle, NSW. I then graduated in 2001 and commenced employment in Newcastle then moved to Sydney, Cooranbong, Dubbo, Central Coast, Mildura then now Sale.

I’m married to Eseta and look forward to contributing to the Sale community and enjoy the Gippsland experience.

In my spare time I like to enjoy a good long walk/jog, and I thoroughly enjoying the lakes and the wetlands.

Hayley Furlong

Business Services Manager

Hello, I’m Hayley! I was born in Sale and now enjoy the peaceful surroundings of Stratford, where I live with my boyfriend, our playful puppy Pippa, and our fluffy cat Trixie.

Photography is one of my greatest passions, and I run my own small photography business on the side. Capturing special moments brings me so much joy, just as working with people has throughout my career.

I’ve spent most of my professional life in Local Government, particularly in the Community Wellbeing sector, where I specialised in coordinating Aged and Disability Care services. Helping others and making a positive impact on their lives has always been greatly fulfilling for me.

It’s truly an honour to be part of the team at Ashleigh House, working alongside such dedicated and compassionate people. I look forward to contributing to the well-being of our residents and continuing to create a warm and welcoming environment for everyone.

Jertrude Smith

General Manager Care

Jertrude is a healthcare professional who holds a bachelor’s and a master’s degree in nursing, with 20 years of experience in the field of acute critical care, aged care, and nursing education. 
 
Prior to moving to Australia, she was registered to practice in the Philippines and USA, which enabled her to have an in-depth understanding of the complexities and challenges in the global health sector. In Australia, she held positions in emergency nursing, remote/ outback community nursing, clinical team lead in the Victorian COVID-19 pandemic response through The Alfred Hospital, and several aged care roles such as clinical advisor, operations manager, nurse consultant, clinical governance manager, and an aged care executive. Currently, she is working as an independent consultant as well as a board director for a NSW aged care provider.
 
Jertrude’s expertise lies in the development of a robust clinical governance framework and effective quality and risk management systems. In 2025, she co-authored a research study entitled, ‘Implementing Australia’s new guidelines for appropriate psychotropic medication use in residential aged care: Applying the Consolidated Framework For Implementation Research’ published at the Australian Journal on Ageing. 
 
While she loves spending most of her time with family and her two Cavoodle puppies, she also enjoys her regular self-care time with the company of a good wine and a great book.